Produced Peloton’s Homecoming 2022, the largest virtual at-home fitness event of the year.
The two-day livestream featured fitness classes, keynotes, and product announcements, reaching Peloton members across global markets. Our production spanned NYC and the UK, blending live instructors, executive appearances, and pre-recorded content into a seamless, high-energy experience for Peloton’s worldwide community.
We created a teaser for the launch of the Peloton Row machine. We built intrigue through minimalism and tension—using shadow, silhouette, and sound to hint at the form and power of the Peloton Row without fully revealing it. The pacing is intentional and cinematic, designed to mirror the rhythm of rowing. By withholding full product details, the teaser invites speculation and excitement, positioning the Row as a sleek, powerful addition to the Peloton ecosystem.
The result is a bold, restrained announcement that captures attention and leaves the audience wanting more.
Leading Creative Concept, Development, Execution
We produced the full event and marketing program, including the visual identity, global video capture, executive keynotes, round table content, presentation material and pre-recorded material leading up to the two-day virtual event. We designed and shot on two sets in NYC and the UK, each with four cameras for the livestream . We then captured other instructors, guests and executives remotely, incorporating them into the show.
