We built the first ever campaign for Nordstrom’s own NPG brand.
“Made to Last” features NPG garments as reliable consistencies in our ever moving lives. Tapping into our modern urban ladies, we positioned NPG as the go-to source for chic Day-to-Night clothing.
“Each moment slips away,
but I will not be undone.”
I am not fleeting.
I am not fragile.
I am made to last.
Leading Creative Pitch, Development, Execution
Worked with the Nordstrom Media Network and Dentsu’s Merkle, to conceptualize ‘Made To Last’ campaign. From strategic insights for a women’s audience 18-40 we targeted a busy and careful buyer that prioritizes quality and flexibility. With their wardrobes, we brought this into perspective by capturing timelapses and an ever moving city. The campaign produced over 20+ images for social, 3 large OOH signs, and a CTV digital commercial.
