EMBRACE THE WILD
We brought opulence outside for a rebellious Picnic.
A blooming orchard was the perfect backdrop for a Jordan and Nike Spring. Embrace The Wild, turns manicured lawns into wild grass fields, Rococo furniture into Third Space thrones, and tea parties into outdoor festivities. Reclaiming 'degeneracy' as a celebration of personal freedom, we'll fall into Nature, the ultimate rebel, moving as it please.
GEN-Z Dismantles Superiority
As young women, we work to confront judgements and inherited noms about class and femininity. This campaign takes playful spins of rebellion, imagination, and possibility to dismantle superiority. We’re redefining 'Wealth', with free-time outside, creativity, care, and community.
Leading Creative Pitch, Development, Execution
This project was a large collaboration between Jordan, Nike Womens, Nordstrom, TAG and Dentsu’s Merkle.
Targeting a women’s audience 18-25 , we approached a Gen-Z audience with internet forward trends, playful visuals, and a motion heavy campaign. Los Angeles in April proved as the perfect backdrop to our active bodies and punchy colors. The campaign produced over 20+ images for social, 3 large OOH signs, and a CTV digital commercial.
Conceptual Pitch
Creative Development
Styling & Shotlist
Direct & Post
Anisha Sisoda
Photographer